Election Campaigns Advertising – Idigiplex InfoTech

Advertising is the most important way to reach out to voters. The more voters a candidate can persuade, the more likely they are to win an election.

The advertising campaigns for state and central government elections have been going on for decades. Every campaign has its own special style of ads. Advertising is not only about persuading people to vote, but also about persuading people that a candidate is capable of leading the country.

The Indian general election is a process of electing members to the Indian Parliament. The term of the Lok Sabha, the lower house of Parliament, is five years. The election process comprises elections to the Lok Sabha and state assemblies.

It has been an eventful one with a series of twists and turns in recent months. Elections are all about the number of votes, the election advertising campaigns play a dominating role in diverting a voter's mind in a specific direction to pull their attention towards why they should vote for a specific candidate or a party.

Election campaigns are a great opportunity for advertisers to promote their brand or product. This is because most people spend a lot of time watching the campaign ads on TV, reading about them in the newspapers or on social media.

For example, during the Indian general elections in 2014, there was an increase in advertising expenditure by all major political parties from Rs. 77 crore in 2009 to Rs. 557 crore (US$79 million).

Benefits of Advertising Election Campaigns on Social Media

 

• Create your own ads in no time.
• Publish them to Facebook, Twitter, YouTube, and Instagram.
• Track the performance of your campaign.
• Get your message out to a targeted audience.
• Reach them even when they're not actively searching for information on your topic.
• Run ads that are appropriate to the specific audience you hope to attract.
• Get the word out about upcoming debates or other events.
• No more wasted resources on ineffective ads.
• Save money by avoiding the cost of production, distribution, and post-campaign analysis.
• Make sure your campaign is as targeted as possible, with a higher chance of converting.
  
   

The Rise in Election Campaign Advertising on Social Media
 

In the last few years, the use of social media, such as Facebook, Twitter, Instagram, LinkedIn, and Youtube has been at its peak. We will hardly find anyone who doesn't use any of the discussed social media for entertainment or official uses. Social media is one of the most favored and suitable platforms to promote their election campaign and get amazing coverage.
 

How Social Media Campaigns Target People

In 2020, over 50% population of India was using social networks. As per the expert predictions by 2025, this social networks penetration could touch around 67% of the whole population. As of January 2021, Facebook and YouTube accounted for the highest social penetration, at about 76% and 89% respectively.
As of October 2021, 57.6 percent of the global population uses social media. Their average daily social usage is 2:27 hours.
This time is more than enough for the social advertisers to promote their content on social media and get maximum coverage.
The team of social media marketing professionals here at Idigiplex Infotech is operating and managing election campaigns for over a decade and produced election-winning results.

ELECTION CAMPAIGN ON FACEBOOK
Facebook has become the most popular social media platform for political campaigns. It's not surprising because it is the most popular social media platform in general. Facebook is a place where people share their thoughts, opinions, and recommendations with their friends and family. This makes Facebook an ideal platform to reach out to voters. We can run and manage effective election campaigns on Facebook to ensure you a greater coverage with a higher positive impact on the voters.

ELECTION CAMPAIGN ON TWITTER
For over a decade, our social media marketing professionals are helping the candidates boost their elections campaigns on Twitter and other social media platforms. We ensure you operate a highly engaging Twitter campaign with improved conversions and extended coverage.
Twitter is also an important tool for campaigning because of its public nature and its capacity to reach a wide audience. Twitter allows users to post short messages of up to 140 characters that can be read by anyone on Twitter, regardless of whether they are following the user or not. Unlike Facebook, Twitter does not require users to be logged in to see messages posted by other users on the site so it is a great way to reach voters who are not familiar with your campaign or your candidate specifically.

ELECTION CAMPAIGN ON INSTAGRAM
This is the first time that social media will play a major role in an election campaign, with candidates heavily investing in advertising on Instagram.
In the past few years, Instagram has become one of the most popular social media platforms among millennials and Gen Z, who are now old enough to vote. The platform has also seen a dramatic increase in usage by people over the age of 55.
Therefore, it is not surprising that politicians have started using this new medium for their campaigns as well. Idigiplex Infotech is a perfect partner you can collaborate with, for advertising election campaigns on Instagram. We ensure you proven results with improved conversion rate and extended reach to a diverse range of users.

ELECTION CAMPAIGN ON YOUTUBE
YouTube is the second largest search engine and the most popular video-sharing website in India. It has a large number of users and many of them are young, so it becomes an important medium for politicians to promote their campaigns.
The Indian Elections are characterized by high levels of social media activity, with Facebook and Twitter being used extensively by politicians and their supporters. YouTube is also an important medium for campaign advertising in India. Our experts will help you run and manage a YouTube advertising election campaign with extended coverage and a higher conversion rate.